6.18M views and 22,674 sign-ups, from accounts that started at zero followers
A personal-finance app — track spending, allocate the monthly budget, keep every account in one place. We launched it in Turkey, India, UAE and Brazil at once, with 18 creators posting 1,091 videos (643 unique + 448 cross-posted) between 20 July and 19 August. 6.18M views, 26,762 installs, 22,674 sign-ups.
Turkey went live on 8 August and both lines stepped up
Every bar is a single day, 20 July to 19 August. Views are counted by upload date, so the last days of the window are still filling in. Day to day, views and sign-ups only correlate loosely (r ≈ 0.3-0.4) — the clear driver is the Turkey launch around 8 August, visible as a step-change in both charts.
Four markets, four behaviours
| Market | Videos | Views | Avg / video | Engagements | CPM | What it says |
|---|---|---|---|---|---|---|
| Turkey | 185 | 2.31M | 12,486 | 15.6K | $0.17 | Cheapest reach of the four. |
| India | 202 | 1.55M | 7,673 | 18.4K | $0.30 | Most conversation per view. |
| UAE | 198 | 1.42M | 7,172 | 10.7K | $0.49 | High reach, smallest audience pool. |
| Brazil | 506 | 0.90M | 1,779 | 35.6K | $2.23 | Lowest reach, strongest engagement. |
| Total | 1,091 | 6.18M | 5,665 | 80.3K | $0.57 |
Market views are scaled to the 6.18M measured total. Blended CPM is the views-weighted average of the four markets.
The 6 that carried the campaign
2.01M views — a third of the total — came from six videos out of 1,091. You cannot pick the winner in advance, you can only buy enough tickets.
CPM against the usual channels
| Channel | CPM |
|---|---|
| This campaign | $0.57 |
| Meta Ads | $8.00 |
| Influencer posts | $25.00 |
Views, posts, installs and sign-ups are measured. Sign-ups and installs are product analytics, views are our own scrapes; 19 August is a partial day.