You can start UGC as a student in Italy even if you have no brand experience.
That does not mean brands will pay you just because you own a phone. It means you can create proof before you have clients.
You can make sample videos with products, apps, and routines you already understand. Those videos become your first portfolio.
The Short Answer
To start UGC as a student in Italy with no experience, make sample videos first. Film app demos, study routines, beauty or grooming routines, food content, fashion clips, and problem-solution videos. Put your best examples into a simple portfolio, learn how briefs work, and focus on becoming reliable enough for brand campaigns.
You do not need a huge following. You need usable examples.
Why Students Can Be Good UGC Creators
Students are useful to brands because student life gives products a real context.
You can show how an app fits into studying, commuting, budgeting, fitness, language learning, cooking, getting ready, or planning the week. That kind of content can feel more believable than a polished ad.
For brands trying to reach young people in Italy, local context matters.
A student creator can show:
- How the product fits a real routine
- How it sounds in natural Italian
- What a young person would actually care about
- Which details feel credible
- Which claims feel too forced
That is valuable.
Choose Student-Friendly Niches
Start with niches you already understand.
Good student-friendly UGC niches in Italy include:
- Study apps
- Language learning apps
- AI tools
- Note-taking tools
- Beauty and skincare
- Affordable fashion
- Food and drinks
- Fitness and wellness
- Budgeting apps
- Travel and city apps
You do not need to choose your forever niche. You need a first niche that lets you practice.
Make Spec Videos
Spec videos are sample videos you create without being hired by the brand.
They help you show what you can do before you have paid work. Choose products you already use or can access easily. Do not pretend the brand hired you. Label the work clearly as a sample if needed.
Make five examples:
- One app walkthrough
- One routine video
- One product review
- One problem-solution video
- One direct response style video
This gives brands a better sense of your range.
Keep the Setup Simple
Your first setup can be simple.
Use:
- Natural light
- Clean audio
- A stable phone
- A simple background
- Clear framing
- Captions if needed
- Short clips with fast pacing
Do not overproduce everything. Many brands want content that feels native, not like a studio commercial.
The video should look like it belongs on TikTok, Reels, or Shorts.
Learn How Briefs Work
A brief is the instruction document a brand gives a creator.
It may include:
- Product details
- Target audience
- Key talking points
- Claims to avoid
- Hook ideas
- Visual requirements
- CTA
- Delivery deadline
- Usage rights
If you want repeat work, you need to follow briefs carefully. Creativity matters, but accuracy matters too. If the brand cannot use your video, the video is not valuable.
Build a Simple Portfolio
Your portfolio does not need to be complicated.
Include:
- Your name
- Your location
- Your languages
- The niches you create for
- Five to eight sample videos
- A short note about your filming setup
- Contact or application link
If you can create in Italian and English, show both. It helps brands understand where you fit.
Avoid Beginner Mistakes
Common beginner mistakes include:
- Making videos too long
- Starting without a hook
- Filming with bad audio
- Reading a script stiffly
- Making unsupported claims
- Delivering late
- Sending messy files
- Copying another creator's style too closely
The fastest way to stand out is to be clear, organized, and easy to work with.
How 8x Fits
8x works with creators for brand campaigns across short-form platforms. Students in Italy can be a strong fit when they understand local tone, can film real routines, and can follow campaign direction.
If you are new, focus on becoming campaign-ready. Your first job is to prove that you can create clear, useful content.
FAQ
Can I start UGC as a student in Italy with no experience?
Yes. Start by creating sample videos with products or apps you already use. A strong beginner portfolio can help you show brands what you can make.
Do I need to post the videos on my own account?
Not always. Some UGC work is created for brands to use, not for your personal audience. Posting can help, but it is not always required.
Should my portfolio be in Italian?
If you want Italian campaigns, yes, include Italian examples. English examples can also help with international brands.
What matters most when starting?
Clear video examples, reliable communication, good audio, natural delivery, and the ability to follow a brief.
CTA
If you want to create content for real brand campaigns while building your skills, apply to become a creator with 8x.
