Most productivity apps make boring product demos.
Minutes AI went viral by roasting the corporate hellscape their users live in daily.
The app does one thing brilliantly…records meetings, transcribes everything, and gives you clean formatted notes automatically. But instead of leading with features, they led with brutally relatable corporate comedy that made office workers tag every colleague they know.
The strategy: Test 1-2 different skit formats, scale whatever goes viral, and run them across multiple UGC accounts to hit 20M+ views without spending a dollar on ads.
The Formats That Broke Through
Format 1: "How to Skip Meetings and Let Your Phone Take It For You"
The ultimate fantasy, being at the gym while your phone sits in the Zoom call recording everything. Cut to perfectly formatted meeting notes waiting when you check back. Caption: "My boss thinks I'm engaged. Minutes AI is doing the work." This tapped into every worker's dream of reclaiming time without consequences.
Format 2: The Exaggerated Corporate Skit
Painfully accurate office scenarios blown up for comedy: "POV: You zoned out for 20 minutes but still got promoted because Minutes AI caught everything" or "When your coworker asks what was decided and you have literally no idea."
The Multi-Account UGC Machine
Minutes AI built a network of UGC creators running different angles. Each account had its own voice but funneled to the same product, generating 20M+ combined views and thousands of downloads from people who discovered them through relatable content.
