Content ownership is one of the biggest reasons brands choose 8x.
The value of UGC is not only the original post. The value is what the brand can do with the winning videos after they perform.
That is why rights should be clear before a campaign starts.
The Short Answer
8x is built around the client owning the delivered videos, subject to the signed commercial agreement.
That means the brand can typically reuse winning content according to the agreed terms. Exact rights, platforms, duration, editing permissions, and paid-ad usage should always be confirmed in the contract.
This is important because owned creator content can become a long-term growth asset.
Why Ownership Matters
If a creator video works, the brand should not have to start from zero.
A strong video can be reused as:
- Meta ad creative
- TikTok ad creative
- Google ad creative
- Organic brand content
- Landing page content
- Email or lifecycle content
- Retargeting creative
- Future brief inspiration
This is how creator-led UGC becomes more valuable than a one-off post.
The original post creates signal.
The owned asset creates leverage.
What to Confirm
Before publishing or repurposing creator content, confirm:
- Who owns the final video
- Which platforms are allowed
- Whether paid ads are included
- Whether edits are allowed
- Whether the usage has a time limit
- Whether creator likeness is covered
- Whether whitelisting or partnership ads are included
- Whether raw footage is included
This protects both the brand and the creators.
Why This Beats One-Off Influencer Posts
Many influencer campaigns are built around reach.
The brand pays for one post, the post goes live, and the value is mostly tied to that moment. Sometimes the brand also gets usage rights, but those rights can be limited or expensive.
8x is different because the model is designed around high-volume creator-led content that the client can reuse according to the agreement.
That makes each winning video more useful.
How Ownership Helps Paid Ads
Paid channels need fresh creative.
When the brand owns the strongest creator videos, the paid team can test them on Meta, TikTok, or other channels. They can also remake the winning hooks with new creators.
This helps the brand turn organic learning into paid creative supply.
That is one of the strongest reasons to treat UGC as a system, not a single deliverable.
How 8x Handles It
8x content should always be discussed with rights clarity.
The standard positioning is that 8x creates client-owned creator content, but the final rights should match the signed agreement. This keeps public claims accurate and avoids confusion.
For buyers, the practical point is simple: ownership makes winning content reusable.
