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Everything about UGC, creators, and going viral.

Sharp breakdowns, creator strategy, UGC playbooks, and viral growth notes from the team building the creator network behind fast-growing brands.

Marketing5 min8th dec, 2025

How Hopper Beat the TikTok Algorithm at Its Own Game

Hopper generates $850M in revenue. Their TikTok strategy: partner with trend-responsive agencies, create native-feeling ads, and maintain a scalable creator network.

8x Team

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Marketing5 min2nd dec, 2025

How Jenni.AI scaled to $10M ARR with UGC

While competitors screamed AI WILL SAVE YOU, Jenni AI showed real students in real stress. Trust and relatability over hype. The UGC strategy behind $10M ARR.

8x Team

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Marketing5 min2nd dec, 2025

How this one viral tiktok format generated more than 50M views on TikTok for Quizard

One viral TikTok format generated 50M+ views for Quizard. From 100 users to 1.3M students by nailing the Caught in Class format and deploying it dozens of times.

8x Team

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