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Everything about UGC, creators, and going viral.

Sharp breakdowns, creator strategy, UGC playbooks, and viral growth notes from the team building the creator network behind fast-growing brands.

Community7 min31st oct, 2026

UGC program: how brands build one that actually works

A plain guide to what a UGC program is, how brands set one up, and what it costs to run, written for brands rather than creators looking for gigs.

8x Team

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Community8 min28th oct, 2026

Influencer marketing briefing: how to brief creators for consistent, on-brand content

A plan for what an influencer marketing briefing should contain and how briefing changes when a brand works with a creator network instead of one influencer.

8x Team

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Community6 min24th oct, 2026

Creator match: how brands find the right UGC creators

A clear explanation of what creator match means for brands and how it shapes successful UGC campaigns.

8x Team

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Community10 min24th oct, 2026

UGC examples: types, platforms, and how to source them for your brand

A practical look at UGC examples across formats and platforms, plus how brands build an ongoing pipeline of fresh UGC through a creator network.

8x Team

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Community9 min24th oct, 2026

Influencer marketing ROI: how UGC creator networks change the math

A guide to calculating and improving influencer marketing ROI, reframed around the cost-per-learning economics of UGC creator networks rather than single-influencer deals.

8x Team

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Community10 min15th oct, 2026

User-generated videos: what they are and how brands use them to grow

A clear explanation of what user-generated videos are, why they outperform branded video, and how brands source and manage them at scale.

8x Team

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Marketing5 min2nd sep, 2026

Super Patch's 93x UGC Win — and the Creator Playbook Paid-Ads Brands Are Missing

In a niche where 14 of 31 tracked competitors default to paid ads, Super Patch built millions in reach almost entirely through UGC creators — and one disclosed-ad video still hit 93x its creator's baseline. Here's the exact playbook behind it.

8x Team

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