Everything about UGC, creators, and going viral.

IAA's TikTok account pulled millions of views at over 1,300x its baseline by leaning into city-festival energy — while seven competitors paid for reach they didn't have to buy. Here's the playbook a challenger can run at volume.

Stekkies' brand-owned TikTok account pulled hundreds of thousands of views at 240x its own baseline — without a single creator. Here's why that's actually the opening for a UGC-led challenger to win.

UGC creators already drive the biggest reach in the AI exam revision niche — Studyable runs 97% of its reach through them, and a single organic Gauth mention pulled millions of views at nearly 4,600x baseline. Here's the exact playbook behind both wins.

Applied Nutrition's Vimto Electrolytes video pulled millions of views at 187x its creator's baseline — here's the exact content pattern behind that result, what CoreAscend is doing differently from every brand-owned-heavy competitor, and the playbook to out-execute both at volume.

Synthesia's "which one is the AI avatar?" Instagram post hit millions of views — about 217x its baseline. Here's what that result, plus four other breakout creator moments, reveals about the only repeatable content strategy in AI-powered business video.

ALT's UGC creator machine — running nearly 100% of its reach through dedicated creators — is producing outlier videos at hundreds to millions of views. Here's the exact playbook behind the breakouts, and why the graded card marketplace niche is already UGC-driven.

A Kissht brand post hit millions of views at 111x its own baseline — in a niche where no competitor leads with UGC creators. Here's what the data reveals about the content that wins, and the first-mover lane nobody has claimed yet.