Everything about UGC, creators, and going viral.

On 30 August, 8x brought 200 builders together in Gurgaon for a one-day mobile hackathon full of prototypes, pitches, and fast-moving teams.

Connecteam's own TikTok account pulled millions of views at nearly 40x its baseline — while every major competitor poured budget into paid ads. Here's the content pattern behind the breakouts, and why UGC creator advocacy is the most underleveraged channel in workforce management software right now.

Quizlet's UGC creator strategy produced outlier multiples above 500x baseline — here's the exact content pattern behind it, and the playbook any AI study app can run to match it at volume.

BNI Mobile Banking's brand-owned TikTok account pulled millions of views on a single prize-draw post — more than 2,300x its baseline — while most fintech competitors locked themselves inside paid ads or quiet brand feeds. Here's the playbook behind the breakout, and where the real UGC opportunity sits.

Blissy's UGC-creator channel is pulling millions of views on silk pillowcase content — while Slip and Drowsy Sleep Co. lean almost entirely on paid ads. Here's the exact playbook behind Blissy's breakout creator moments, and how a challenger brand out-executes it at volume.

Loop Earplugs' own TikTok account pulled millions of views at 92.5x its baseline — but the real opportunity in high-fidelity earplugs is the UGC creator lane that no tracked competitor is currently leading.

On 1 August, 8x brought 150 builders together at Delta Campus in Berlin for a day of building, pitching, and celebrating three standout hackathon projects.