Everything about UGC, creators, and going viral.

On 1 August, 8x brought 150 builders together at Delta Campus in Berlin for a day of building, pitching, and celebrating three standout hackathon projects.

A single DistroKid creator hit millions of views at nearly 13,000x baseline — while every other tracked competitor in Indian digital music distribution was busy posting to their own feeds. Here's the playbook behind that gap.

A single UGC video tagged with #nutrition and #doctolib pulled millions of views — 117x the creator's baseline. Here's the exact content pattern behind Doctolib's breakout, and why the brands still relying on brand-owned feeds are leaving the most trust-driven reach on the table.

Airlearn gets roughly 84% of its tracked reach from UGC creators — and one creator alone logged a ~7,495x outlier multiple. Here's the exact playbook behind those numbers, and how a challenger out-executes it at volume.

In prestige indie beauty, paid ads dominate — yet @chrissstttiiine's Glossier blush video pulled millions of views at roughly 551x her baseline. Here's what the winning content actually did, and why the UGC-as-lead-channel lane is still wide open.

Every major competitor in the social dating and friend-finding niche is running paid ads as their lead channel — yet the biggest breakout content is coming from unpaid UGC creators pulling millions of views. Here's the playbook hiding in plain sight.

UGC creators already drive the biggest reach in the social media content creation app space — and Canva's creator playbook shows exactly how to out-execute the field. Here's the teardown.