Everything about UGC, creators, and going viral.

UGC content is the asset. Creator-led distribution is the system that gets creators posting, testing, learning, and building repeatable reach. 8x is built for brands that need distribution, not just files.

Build a UGC content strategy that helps apps and DTC brands test hooks, creators, markets, formats, and paid ad winners.

Trend is useful for ecommerce brands that need UGC assets, product photos, testimonials, and unboxing videos. 8x is better for apps and DTC brands that want a managed creator engine with dedicated accounts, consistent posting, and reusable paid-ad winners.

Learn the real benefits of UGC for consumer apps and DTC brands, including creative testing, paid ad assets, product clarity, and lower creator-ops burden.

SideShift helps brands find and manage UGC creators through a platform. 8x is built for brands that want the creator system operated for them: dedicated accounts, daily posting, QA, performance tracking, and reusable creative winners.

Spend on influencers first if you need borrowed audience or status. Spend on UGC creators first if you need creative testing, product demos, reusable ad assets, and more learning from the same budget.

Hiring UGC creators in-house gives brands more control, but it adds sourcing, briefing, QA, cadence, payments, and performance tracking. A managed creator network is better when the team needs volume without creator-ops drag.